CPA marketing is one of the best parts of affiliate marketing. In this form, You can promote any well-researched offer which requires a particular action to get a commission, which is called “Cost Per Action”.
This is not like promoting services/products on the affiliate networks like Amazon or Clickbank.com where you get a revenue share as a commission, CPA marketing is easier and requires less effort. Although, different CPA Networks are including some revenue share offers to attract more affiliates to the Networks.
Things You Can Learn After Reading This Article
- Definition of CPA Marketing
- Why CPA Marketing Attracts Most Of The Marketers
- How to Find Best CPA Networks
- Right Procedure to get accepted into CPA networks
- How to Find Best Offers to Promote
- How to Generate Traffic & Conversions
For those who still don’t know, an “Action” can be counted anywhere from subscribing a trial offer, downloading a game or tool-bar, signing up to a dating website, signing up for an online game, entering their emails id and purchasing or even just inputting their zip code.
In easier words, Vendors from different companies are keen to pay affiliates a commission for generating those leads. The advantage for the affiliate is they don’t always need to generate a sale to get the commission.
On the other hand, the benefit of the company is they have their own back-end strategy where they convert their leads and when their lead get monetized or become a paid member, they keep 100% of the commission.
Step-1: Find the Best CPA Networks
Most of the Affiliates make mistake in this first step. They start to apply to the randomly selected Networks which actually lead them to nowhere and it breaks the determination of working a long time. This is why this is one of the most important steps. Please read carefully and start from here.
When you are determined to make your long cherished dream come true, you need to look for the best Networks. Start your research and review as many Networks possible. Then select some of the best Networks and apply only to those which have enough reviews and trustworthy. As there are a lot of networks on the internet which have payment issues and scummy offers.
Now the question is how to find the best offers, correct? Here's the answer:
The right place to find out the best CPA Networks is Offervault. You will find a search option to find the Networks and the offers that the Networks have. This is such a better and easiest option. If you need to know more about Offervault, you can see the other article about How to use Offervault for finding the best CPA Networks and Offers.
Step-2: How to Apply Getting Accepted into CPA Networks
After selecting some of the best networks, you need to get approved into CPA networks so that you can promote their offers. This is process is not like Clickbank where you can create an account without any application review process. CPA networks are bit different and stricter.
The reason behind is there have been so many examples of frauds and scam leads which cost the networks and advertisers a lot of money.
Let me tell you an example of how bitter experience this was for the networks. If any zip submit offer pays $1 for each lead, 2,000,000 zip submit will be $2,000,000.00. Now, If the scammers use bots and push fake leads to make revenue from such offer, this is going to be very difficult to manage and pay that amount for those leads that are actually useless.
Still, there are lots of CPA networks that review the application in a friendly and smoother way and approve the new affiliates. Please read this guide here on the easiest way to get accepted into CPA Networks.
When you are approved in one or more Networks, you should look for an offer which converts great and you can promote.
Step #2: Finding the best offers to promote
My suggestion is, you must select a Niche before you know what offer to select and stick to it until you generate the results. Most of the new affiliates jump one offer to another randomly and get no results. This mostly happens if you do not have any Niche selected.
If you cannot make the profit in a specific vertical, then how others are doing? You will have to think this again and again and change your strategy to find out the right strategy that makes the conversions. So, stick to one vertical and do not jump around.
When you are done with selecting a Niche, say Health as an example, you should ask your affiliate manager which health offer converts great nowadays and in which promotion method.
As the affiliate managers have a lot of data and most of them are willing to help, do hesitate to ask for any help you need. It is very important to get well connected and main a good relationship with the managers. This is one of the keys to your success. Mostly, the affiliate managers will reply back with a list of best converting offers within the next 24 hours.
From here, you should see all the offers provided by the affiliate manager and choose the best one which you will love to promote. Keep in mind that there are some important metrics which measures the offer as best to promote. These are:
- EPC (Earnings Per Click)
- Promotional Methods
- Landing Page (Not all offer have good landing page)
- Restrictions (Some offers have special conditions to apply while promoting)
- Regions (Where you can promote and where not)
You need to analyze which traffic source makes more conversions for a specific offer. And you must make sure that you are avoiding the traffic source that is not allowed for that offer. Like, email marketing may not be allowed for some offers.
Step #3: Pick a Good Traffic Source
Without any potential traffic, you will be making no money. Period.
There are different traffic sources you can try when it comes about potential traffic. Even you can choose free traffic path and build a niche site. But this is a long-term process and I do not appreciate it for the newbies.
I suggest you try a paid traffic source where it will be easier to predict and scale. The output will be instant as well. Google Adwords, Bing Ads, Facebook Paid Ads, Linkedin Ads, Amplify and some others can be a great source to start with.
The best option for the newbies is Bing Ads. As this is easy to set up and the CPC is a lot lower than any other sources. New affiliates with a small budget can get started easily with an outstanding result. If you are not an expert or do not have a better idea about Bing Ads, you can easily outsource from Freelancing planforms like Upwork, Fiverr etc.
I will suggest you try Fiverr as most of the services or Gigs start from $5 and offers a lot more than other platforms. One of the best Bing Ads services I've seen in fiver is this GIG - Setup Bing Ads PPC Campaign that offers everything including all the research work and complete campaign setup.
Step #5: Create an Eye-Catching and Informative Landing Page
The term "Content is the King" is true for every marketing strategy. The importance to create an eye-catching and informative landing page is needless to write. It is one of the most important parts where you should give the best effort to monetize the traffic.
If you are not a professional landing page developer, you can outsource this service from Fiverr without any hesitation. There are a lot of professional freelancers with a lot of good reviews.
As soon as you can complete all these 5 steps, you are ready to go! Now the time is to check your Affiliate Network's dashboard and see revenue. You must see revenue there if you can complete every step properly.
In this stage, you can communicate with your affiliate manager and ask for a pay bump. This means you will get a bit higher payout than the offer normally pays per conversion. Most of the top affiliate apply this trick and you should do it too.
CPA marketing is really as simple as that. But do not forget to try different methods. You never know which method will be working best for you. So, you will have to find out the best CPA Network, best Offer you can promote, best traffic sources and landing page. I can recommend a site which contains very informative articles regarding the best traffic sources and CPA Affiliate Marketing for the beginners.